Project Overview
Client
Alandium
Service
SEO
Industry
Watch Manufacture
The project included building a landing page for Alandium’s new private label watch collection service, a solution provided for companies and designers wishing to introduce their own line of watches. The aim was to create a professional, conversion-oriented page fully optimized for search engines and that clearly explains the offering. The focus was on building a clear structure, strategic keywords, and a solid foundation for long-term organic growth.
Identifying The Challenge
Alandium was looking to introduce a new private label watch service and needed a landing page that would present the offer professionally and drive organic visibility. They required expert guidance on the best way to structure, position, and scale the offering for long-term growth.
There was no existing content or SEO groundwork for this service. The challenge was to build a new digital presence from scratch — one that could appeal to an international audience and establish authority in a competitive market.
SEO Setup for The Landing Page
With the objective clearly defined, the next step was to determine the most effective way to structure and present Alandium’s new service. After evaluating several options, I recommended building the landing page on a dedicated subdomain, private-label.alandium.com — to give the new offer strategic separation and SEO flexibility.
From there, I guided the entire process through weekly collaboration calls, where we reviewed the progress, defined the page sections, and aligned on messaging. These meetings allowed us to:
- Organize content around search intent
- Conduct keyword research focused on high-intent, international queries
- Analyze competitors in the private label watch space
- Ensure each section supported SEO and conversion goals
This structured, iterative approach allowed us to stay aligned and build a landing page that balances clarity, relevance, and organic visibility.
On-Page SEO Execution
Keyword-Aligned Headings
All headings (H1–H3) were optimized to reflect the core search terms, while maintaining a clean, logical structure.
Meta Titles & Descriptions
Custom meta titles and descriptions were written to improve visibility on search engines and drive higher click-through rates.
Smart Internal Linking
Links were added with future scalability in mind — ready to support future blog posts or service pages as the subdomain grows.
Natural Keyword Integration
The content was refined to include strategic keywords in a natural, reader-friendly way — avoiding keyword stuffing while maximizing relevance.
Off-Page SEO & Ongoing Work
With the landing page live and technically optimized, the next focus shifted toward building authority and driving qualified organic traffic through off-page SEO.
This ongoing phase includes:
High-Quality Backlinks
I’m preparing a targeted backlink strategy to secure placements on relevant, high-authority websites in the watch manufacturing and private label space.
Performance Monitoring
Using tools like Google Search Console, I’m tracking impressions, clicks, and keyword positions to identify growth opportunities and fine-tune the SEO efforts.
Long-Term Growth Strategy
The foundation we’ve built allows us to scale over time — whether by adding new content, expanding into blog articles, or building supporting pages to target more search intents.
Client Perspective
Founder of Alandium
Sabian gave us the right strategy. Our weekly calls kept everything on track. We started seeing organic results right after launch, and we’re confident it will keep growing from here.
Moving Forward
This project with Alandium shows what happens when strategy and execution go hand in hand. By focusing on structure, clarity, and long-term SEO from the very beginning, we built a scalable digital asset designed for growth.
As we continue with off-page SEO and backlink building, the foundation is set for consistent visibility, stronger rankings, and higher-quality leads.
