Project Overview
Client
Elite's Realty Group
Service
SEO
Industry
Real Estate
Elite’s Realty Group is a luxury real estate company based in Saranda, Albania, serving international clients looking to invest in high-end properties. While the company had a strong visual brand and a solid market presence, their website was not fully optimized to reach its full organic growth potential on Google.
The goal of our collaboration was to identify every technical and SEO-related issue on the site that could be limiting visibility, and to provide a clear roadmap for fixing those issues. By resolving these problems, Elite’s Realty Group would be positioned to outperform local competitors and dominate the search results for relevant real estate queries in Saranda.
The SEO Gaps Behind a Strong Presence
Elite’s Realty Group already held a leading position on Google for luxury real estate in Saranda, especially for foreign searchers. But despite that success were overlooked technical issues and missed SEO opportunities that could limit long-term growth and stability.
The website had minor structural problems, like inconsistent heading hierarchy, misused semantic tags, and a few broken interface elements, which, while not catastrophic, weakened Google’s full understanding of the site. These subtle flaws could easily become growth blockers as competition intensifies.
My role wasn’t to fix what was broken, it was to ensure the site could continue scaling with confidence.
My Approach to Securing SEO Dominance
To help Elite’s Realty Group break through the competition, I followed a hands-on and strategic approach.I manually analyzed how the site is structured, how Google interprets it, and what hidden issues were limiting its potential. The goal was to uncover every technical weakness and turn it into a growth opportunity. Here’s how I approached the project:
Strategic Audit
I went beyond automated tools. Every issue was manually validated and prioritized based on business impact and SEO performance, not just what a scanner said.
Code-Level Inspection
I inspected the source code to evaluate heading structure, HTML semantics, and element hierarchy, ensuring the site’s content is clear to Google and accessible to users.
UX + SEO Synergy
I didn’t just look at rankings. I checked for user experience blockers that could affect engagement and conversions, like broken buttons or confusing layouts.
Actionable SEO Report
I delivered a fully detailed audit with clear, developer-friendly recommendations. Each fix was explained in simple terms, ready to be implemented without guesswork.
Key SEO Fixes
Heading Structure
The property listing cards were misusing h1 and h2 tags multiple times on a single page, which confused search engines.
Improved Semantic HTML
I flagged the use of heading tags like h5 for decorative labels, and advised replacing them with non-semantic elements like or to avoid misleading search engines.
Developer-Ready Recommendations
Each issue was documented with a clear explanation and a practical solution, making it easy for their development team to implement fixes without confusion.
What the Client Said
Founder of
Elite's Realty Group
My Values in This Project
This project reflects the principles I bring to every collaboration wich are: precision, respect for what’s already working, and a clear focus on long-term outcomes. Rather than approaching the site with a one-size-fits-all mindset, I took the time to understand Elite’s Realty Group’s positioning, audience, and existing success.
My goal was to contribute where it mattered most, identifying overlooked details, protecting current rankings, and providing clear technical direction that empowered the internal team to take action with confidence.
What defined my approach
Clarity in communication
Technical recommendations were delivered in a way that made implementation straightforward for developers.
Respect for proven performance
I preserved what was already ranking well and focused on fixing only what held the site back.
Strategic prioritization
Every fix was tied to real-world SEO best practices and business relevance.
Collaborative intent
The focus was on supporting Vangel and the Elite’s team in achieving even greater market dominance.
If you’re curious, you can visit Elite’s Realty Group website or check out Vangel’s personal site to see how they present their work.
