Project Overview
Project
Impresa Edile Pordenone
Service
Web Design & SEO
Industry
Construction & Renovation
Impresa Edile Pordenone is a construction and renovation company based in Pordenone, Italy, founded by Zamir Murati. With over a decade of experience in the industry, Zamir needed a website that not only showcased their services professionally but also aligned with their reputation for quality and trust.
This project was unique for two reasons: the fully custom design customized through client-selected mockups, and a targeted SEO setup that laid the foundation for online visibility without requiring a premium budget.
The Design Process
The goal was to deliver a clean, professional website that reflected the founder’s style and helped build trust with local clients. Rather than using a theme or template, we followed a collaborative design process, where every step was guided by the client’s feedback.
Here’s how the process unfolded:
Initial Brief andds Brand Discovery
We started with a short meeting to understand client’s goals, ideal clients, and visual preferences for the website.
Figma Mockups
I presented multiple layout options in Figma, tailored for the construction and renovation industry.
Client Selection
Zamir reviewed the mockups and chose the design that best matched his vision for the company.
Development
The design was built out with attention to detail, ensuring the structure, typography, and visuals aligned with the mockup.
Final Customization
Each section was fine-tuned based on client feedback, resulting in a fully personalized, conversion-focused website.
Project Delivery
After the final approval, I handed over full access to the site and completed the setup of essential tools like Google Analytics and Google Search Console to monitor traffic and performance.
SEO Implementation
The SEO strategy for this project was crafted specifically around the client’s goals and market. Since the focus was on attracting local clients, we prioritized the essentials that would have the highest impact for a construction business in the region.
Keyword Research
I identified localized keywords based on the services offered and the geographical areas served (Friuli Venezia Giulia and Veneto), aligning the content with what real customers are searching for.
Meta Titles & Descriptions
Each page was optimized with clear, compelling meta titles and descriptions to improve visibility on Google and increase click-through rates.
Internal Linking
A strategic internal linking structure was implemented to improve navigation, distribute authority between pages, and guide users naturally through the site.
Local Optimization
Content and headings were written with a strong emphasis on regional relevance, helping the website appear in search results for local construction services.
Client Feedback
Founder of Impresa Edile Pordenone
I also appreciate the visibility we’re starting to get on Google. It’s already helping people discover our business online. Highly recommend!
Final Thoughts
This project is a great example of how a collaborative approach, attention to detail, and SEO-conscious structure can result in a high-impact website — even without a large budget. By focusing on custom design and localized visibility, we helped Impresa Edile Pordenone elevate its online presence and make it easier for potential clients to find and trust the brand.
If you’re a business owner looking for a website that’s built around your goals and not a generic template, let’s talk.
