Iron Construction London

Project Overview

Client

Iron Construction

Service

Web Design & SEO

Industry

Construction

Iron Construction Ltd. is a construction company based in London. The project began with the goal of building a professional website that would represent the brand and start attracting clients online. I developed the website using WordPress and implemented basic SEO to ensure proper indexing and visibility. Later, I focused on Local SEO to target key London areas like Chiswick, Putney, and Richmond. As a result, Iron Construction is now receiving quality traffic and leads from those locations.

Website Design & Development

For this project, I gave the client full flexibility with a completely custom design. The website was built from scratch using WordPress, customized specifically to reflect the professionalism and high standards of Iron Construction. Every visual and structural element was carefully crafted to match the brand’s identity and connect with their target audience in London.

The site is fully responsive, fast-loading, and easy to navigate. Key pages like Services, About, and Contact were strategically designed to guide visitors toward taking action. The end result is a clean, modern, and conversion-focused website that positions Iron Construction as a trusted choice in their field.

SEO Implementation

SEO Foundation

We started with essential on-page SEO: optimized meta titles and descriptions, structured headings (H1–H3), image alt tags, clean URLs, and fast-loading pages. These steps ensured proper indexing and a strong technical base for future growth.

Google Search Console

To monitor performance and indexability, I set up Google Search Console and submitted XML sitemaps. This helped Google discover all pages quickly and gave us data to guide ongoing SEO improvements.

Location-Based Pages

We created dedicated service pages for key London areas like Chiswick, Putney, and Richmond, each optimized with localized keywords. These pages helped target users searching for construction services in specific neighborhoods.

Google Business & Local Citations

I optimized the Google Business Profile and submitted the company to trusted UK directories. This improved local visibility and increased chances of appearing in Google Maps and local pack results.

After completing the audit, I identified and recommended a set of critical improvements to help Elite’s Realty Group gain a stronger position in search results:

Local Traffic Growth

The website started receiving consistent, high-intent traffic from key London areas like Chiswick, Putney, and Richmond, thanks to localized SEO efforts.

Increased Lead Generation

The new website and improved visibility led to a clear increase in inbound inquiries from potential clients looking for construction services in West London.

Ranking for Local Keywords

The site ranks for competitive location-based keywords like “construction company Chiswick”, “builders in Putney”, and more.

Strong SEO Foundation

The combination of clean code, mobile-first design, and technical optimization created a reliable SEO base for long-term growth.

Client Feedback

People started finding me through Google – especially in the areas we targeted. I’ve already closed projects in Chiswick and Putney thanks to this SEO work.

Conclusion

This project is a great example of how a custom-built website, combined with a strategic Local SEO plan, can generate real business results — even in a competitive city like London. By focusing on both user experience and search visibility, we turned Iron Construction’s website into a lead-generating asset that continues to bring in new clients organically.