Project Overview
Client
Martina Cetaj
Service
Web Design, SEO
Industry
Beauty
Martina Cetaj, the first certified permanent makeup trainer from Sviato Academy in Albania, is the visionary behind MCAesthetic, a premium aesthetic center and training academy based in Tirana. With her passion for beauty and years of expertise, Martina has brought international standards to Albania, offering high-end treatments and empowering aspiring professionals through expert-led trainings.
Martina entrusted me with creating a fully custom website that reflects her brand’s elegance, expertise, and professionalism, without the use of pre-made templates. Our mission was to build a powerful online presence that captures trust and drives clients.
The Custom Website Build
I made a completely unique website for MCAesthetic, using no templates at all. The goal was to create a smooth user experience and express Martina’s narrative through simple, elegant design. The site makes it clear what services are and what training programs are, and it works well on mobile devices and loads quickly.
SEO Implementation
After the launch, i moved into a phase focusing on SEO to get more organic traffic and local leads.
Keyword Research
i identified high-value local keywords like “qendër estetike në Tiranë” and “permanent makeup trajtime” to target clients in Tirana actively searching for these services.
On-Page SEO
Google Business Profile Optimization
Local Landing Pages
I created SEO-friendly pages focused on services in Tirana to send strong location signals to Google.
Results
#1 Google Ranking
Ranked first on Google for multiple high-intent keywords.
Fast SEO Impact
MCAesthetic appeared on page 1 within just a few weeks of SEO implementation.
Increase in Organic Traffic
Significant growth in organic visitors searching for local aesthetic services.
#1 on Google
One of the strongest results of this project is organic visibility on Google for a high-intent local keyword.
Martina Cetaj now ranks #1 on Google for the keyword “Qendër estetike Tiranë” (Aesthetic Center in Tirana), a term searched by users who are actively looking for aesthetic services in the city.
Real business advantage
Being positioned first for “Qendër estetike Tiranë” means Martina’s brand is seen before competitors, trusted more by new clients, and chosen more often for consultations and bookings.
This result was achieved through a focused local SEO strategy, including Google Business Profile optimization, strategic keyword targeting, and strong on-page relevance.
This ranking directly translates into more visibility, more inquiries, and more clients, without ongoing ad spend.
Martina's Feedback
Founder of MCAesthetic
Working with Sabian was the best decision for my business. The website reflects exactly who we are, and the SEO results were unbelievable. Clients started finding us online within days. I truly feel like I have a digital presence that matches the quality of my work.
Closing Summary
Martina’s dedication to excellence in the beauty industry deserved an equally high-end online presence. Through a fully custom website and targeted local SEO, i helped MCAesthetic rise to the top of Tirana’s aesthetic scene on Google.
This project reflects the power of combining strategy, design, and execution to elevate a personal brand into a trusted local leader.
