Martina Cetaj

Project Overview

Client

Martina Cetaj

Service

Web Design, SEO

Industry

Beauty

Martina Cetaj, the first certified permanent makeup trainer from Sviato Academy in Albania, is the visionary behind MCAesthetic, a premium aesthetic center and training academy based in Tirana. With her passion for beauty and years of expertise, Martina has brought international standards to Albania, offering high-end treatments and empowering aspiring professionals through expert-led trainings.

Martina entrusted me with creating a fully custom website that reflects her brand’s elegance, expertise, and professionalism, without the use of pre-made templates. Our mission was to build a powerful online presence that captures trust and drives clients.

The Custom Website Build

I made a completely unique website for MCAesthetic, using no templates at all. The goal was to create a smooth user experience and express Martina’s narrative through simple, elegant design. The site makes it clear what services are and what training programs are, and it works well on mobile devices and loads quickly.

SEO Implementation

After the launch, i moved into a phase focusing on SEO to get more organic traffic and local leads.

Key Steps Taken:

Keyword Research

i identified high-value local keywords like “qendër estetike në Tiranë” and “permanent makeup trajtime” to target clients in Tirana actively searching for these services.

On-Page SEO

I optimized headings, meta tags, image alt texts, and structured content based on keyword clusters to improve relevance and readability.

Google Business Profile Optimization

I optimized her Google presence, added citations, and guided her through review collection to boost local trust.

Local Landing Pages

I created SEO-friendly pages focused on services in Tirana to send strong location signals to Google.

Results

My SEO strategy delivered fast and measurable results. MCAesthetic quickly rose to the top of search rankings, attracting more local clients and increasing visibility for both services and trainings. Here are the key outcomes:

#1 Google Ranking

Ranked first on Google for multiple high-intent keywords.

Fast SEO Impact

MCAesthetic appeared on page 1 within just a few weeks of SEO implementation.

Increase in Organic Traffic

Significant growth in organic visitors searching for local aesthetic services.

Martina's Feedback

Working with Sabian was the best decision for my business. The website reflects exactly who we are, and the SEO results were unbelievable. Clients started finding us online within days. I truly feel like I have a digital presence that matches the quality of my work.

Closing Summary

Martina’s dedication to excellence in the beauty industry deserved an equally high-end online presence. Through a fully custom website and targeted local SEO, i helped MCAesthetic rise to the top of Tirana’s aesthetic scene on Google.

This project reflects the power of combining strategy, design, and execution to elevate a personal brand into a trusted local leader.